Maximize brick and mortar sales through improved store execution. Hiring an experienced 3rd party merchandising company allows brands personalized attention to their products inside every door. Improving store execution is the lowest-hanging fruit to drive more sales. Products get placed incorrectly or do not make it to the salesfloor timely, promotional displays and endcaps are
Can you feel the excitement in the air? The calendar flipped to November first and we can already taste the peppermint. Consumers, retailers, and suppliers are already poised to dive headfirst into another unique holiday season. But even with shipping delays, the persistence of Covid-19, and economic shifts, the outlook is eager and bright this
This time, last year, we were headed into a holiday retail season like no other. This year? It’s even more complicated. More than a year of shipping delays has created a frankly unbelievable backlog. Worker shortages at ports, delivery services, and retailers have exacerbated the supply chain strain. And, to top it off, the globe
Few of us will forget the Great Toilet Paper Shortage that occurred early in the pandemic but how many of us would have projected the long-term impact on retail supply chains? Supply chain experts, for one. The ongoing complications with supply chains are causing headaches for retailers and suppliers. Let’s take a look at what’s
Suppliers are embracing scan-based trading (SBT) as a way to open retail doors and take more control over their store-level inventory. These programs allow suppliers to be more flexible and agile, which can reap large benefits to their profit margin. Read on to learn what scan-based trading is, how it can expand distribution, how it
We’ve never been more excited about a back-to-school retail season. After 2020’s constant back and forth of students going into school, or not, we’re thrilled that classrooms are able to safely open back up. It’s hard to tell who’s more excited: students or parents. But regardless of who’s more anxious to get out of the
To succeed in big-box retailers, CPG brands need a top-notch team, internally and externally. One of the most crucial external partners is a retail merchandising partner. These are the people who will go in, on your behalf, and make sure your products are where they should be, priced correctly, fully stocked, and all marketing materials
One of the perpetual challenges facing retail brands is knowing whether inventory is actually on the shelf, or if it just looks like it’s there. If there are discrepancies and items are actually missing when they’re reported as “in stock,” the costs to suppliers and retailers can be devastating. Is Phantom Inventory Impacting Your Sales?
Once a customer steps through a retail door, brands want their products to capture their attention and dollars. In-store marketing (ISM) is the most useful tool available to achieve both. ISM is the not-so-secret tactic that retail marketers can use to stand out from the competition and maximize conversions at the point of sale. 70%
While trends are shifting dramatically to online shopping, high-traffic display locations at brick-and-mortar retailers are becoming key branding and sales drivers. Endcaps, sidecaps, and free-standing displays are prime real estate locations of any retail store. Like window displays of the past, brands are using these visible and high traffic spaces to gain brand recognition and
