Anyone who has ever walked into a retail store has seen visual merchandising at work. Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales.
March is here, which means the spring and summer holidays are just around the corner. We want to hear from YOU! What are the best spring holiday strategies you’ve seen? Do you have a display that just knocked your socks off?
Audit can be a scary word but it shouldn’t be. An audit takes a look at something you do and assesses whether it’s working, or not. In retail, there are 3 main types of audits: Market Audit – typically done through a survey, this measures brand sentiment & your competition. This is helpful to understand
We treat our customers like family because we can’t do what we love without them.
The holidays are the one time a year that consumers are united with a common goal: find the perfect gift. Some are bursting with excitement while others feel overwhelmed but both have two things in common: they love a glittering retail display and they want a great shopping experience. And, since customers start buying holiday
Retail merchandising helps brands ensure that once their inventory makes it to the retailer, everything goes smoothly. Here are three ways retail merchandising can help you make the holidays, from Halloween through New Year’s, less spooky and more profitable. What is retail merchandising? Before diving into what retail merchandising can do for your sales, it’s important
Kids are back in school and brands are analyzing their back-to-school sales while getting ready for the upcoming holiday season. For brands and retailers selling products like pencils, backpacks, and clothes this season can be extremely lucrative. However, to claim a piece of the almost $27.6 billion in sales the back-to-school season generates each year,
