To succeed in big-box retailers, CPG brands need a top-notch team, internally and externally. One of the most crucial external partners is a retail merchandising partner. These are the people who will go in, on your behalf, and make sure your products are where they should be, priced correctly, fully stocked, and all marketing materials
One of the perpetual challenges facing retail brands is knowing whether inventory is actually on the shelf, or if it just looks like it’s there. If there are discrepancies and items are actually missing when they’re reported as “in stock,” the costs to suppliers and retailers can be devastating. Is Phantom Inventory Impacting Your Sales?
Once a customer steps through a retail door, brands want their products to capture their attention and dollars. In-store marketing (ISM) is the most useful tool available to achieve both. ISM is the not-so-secret tactic that retail marketers can use to stand out from the competition and maximize conversions at the point of sale. 70%
While trends are shifting dramatically to online shopping, high-traffic display locations at brick-and-mortar retailers are becoming key branding and sales drivers. Endcaps, sidecaps, and free-standing displays are prime real estate locations of any retail store. Like window displays of the past, brands are using these visible and high traffic spaces to gain brand recognition and
The New Year has retailers focusing on spring retail reset season. Of course, resets happen throughout the year, but spring and fall resets are key transition times. It is prime time for brands to introduce new products, train stores on new offerings, and recalibrate strategy from lessons learned in the previous year. Keep reading to
The New Year has retailers focusing on spring retail reset season. Of course, resets happen throughout the year, but spring and fall resets are key transition times. It is prime time for brands to introduce new products, train stores on new offerings, and recalibrate strategy from lessons learned in the previous year. Keep reading to
Every sports locker room and high school coach has uttered the cliché, “when the going gets tough, the tough get going.” But this old adage has never felt truer than this year. We all toughened up this year. We learned resiliency together, even while apart. We grieved for the loss of family members, for special
Retail in 2020 has already been unconventional, to say the least. The holiday season will be no different. Brands that plan ahead and adapt to retailers’ own holiday strategies will come out ahead on sales. There is reason to be optimistic about consumer spending this quarter, as retail sales have increased by an average of
2020 will go down in history as the year of unexpected and unwelcome news. However, one surprising bright spot was that retail sales did not plummet. Year over year, general retail sales actually rose by 2.7% and grocery sales skyrocketed by a whopping 12.6% annual increase. These trends leave most cautiously optimistic that 2020’s holiday
Many successful brands rely on outside resources to provide key marketing and retail services. They build an all-star retail partner network, creating multiple levers to drive sales. Whether it is building promotional displays, printing point of sales graphics, creating stand-out packaging, or in-store execution, you need a solid team that you can trust to execute
