2020 will go down in history as the year of unexpected and unwelcome news. However, one surprising bright spot was that retail sales did not plummet. Year over year, general retail sales actually rose by 2.7% and grocery sales skyrocketed by a whopping 12.6% annual increase. These trends leave most cautiously optimistic that 2020’s holiday
Many successful brands rely on outside resources to provide key marketing and retail services. They build an all-star retail partner network, creating multiple levers to drive sales. Whether it is building promotional displays, printing point of sales graphics, creating stand-out packaging, or in-store execution, you need a solid team that you can trust to execute
FAQs About RMS Do you have a question about RMS’ services? We’re here to answer them. If you don’t see your question below, please contact us here to let us know. What services does RMS provide? General Services – Offered at all of our retail partners. Endcap and Display Management Instant Redeemable Coupons (IRCs) ISM
Phantom inventory plagues retailers and brands alike. Brands need to know what phantom inventory is and how to avoid it. What is Phantom Inventory? Phantom inventory happens when your products appear to be available at a retail store within a retailer’s inventory system but are actually missing or out-of-stock. When you think that your products
The holiday shopping frenzy will wind down soon and retailers will be left with all the inventory that didn’t find a new home this year. Or at least, not yet. Despite the best efforts of retailers and brands, inventory supply never aligns perfectly with consumer demand. Either it is underestimated how much inventory is needed
The holiday season is over and peak season for returns is upon us, eating up space and driving down those hard-earned profit dollars. Holiday-themed inventory and now-outdated gift items are taken off the shelves and are yet more reminders that you’ve entered the not-so-jolly time of year: holiday hangover time. Instead of letting this excess
Anyone who has ever walked into a retail store has seen visual merchandising at work. Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales.
March is here, which means the spring and summer holidays are just around the corner. We want to hear from YOU! What are the best spring holiday strategies you’ve seen? Do you have a display that just knocked your socks off?
Audit can be a scary word but it shouldn’t be. An audit takes a look at something you do and assesses whether it’s working, or not. In retail, there are 3 main types of audits: Market Audit – typically done through a survey, this measures brand sentiment & your competition. This is helpful to understand
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