Phantom inventory plagues retailers and brands alike. Brands need to know what phantom inventory is and how to avoid it. What is Phantom Inventory? Phantom inventory happens when your products appear to be available at a retail store within a retailer’s inventory system but are actually missing or out-of-stock. When you think that your products
Audit can be a scary word but it shouldn’t be. An audit takes a look at something you do and assesses whether it’s working, or not. In retail, there are 3 main types of audits: Market Audit – typically done through a survey, this measures brand sentiment & your competition. This is helpful to understand
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