How Chomps Boosted In-Store Sales with Profit-Driving Merchandising Support
Chomps partnered with Retail Merchandising Services (RMS) to drive sales and guarantee strong shelf execution in one of the largest general merchandise retailers in the U.S.
Spanning eight service cycles, RMS provided planogram (POG) maintenance across multiple Grocery and Endcap POGs, resulting in higher-than-industry results and plenty of happy snackers across the country.
The Goal: Drive Sales with Expert Merchandising
Chomps had three goals in mind when they set out to find a third-party merchandising partner:
Goal 1: Drive Sales
Goal 2: Increase Shopper Conversion
Goal 3: Strengthen its position in the snack category
Spoiler alert: all three goals were achieved, plus some.
Building a Partnership that Works
With RMS leading in-store execution, Chomps collaborated with Target’s headquarters teams to deliver results above industry averages by:
- Elevating in-store execution
- Ensuring POG set accuracy
- Planogram maintenance
- Stocking all POGs to capacity with available backstock inventory
The secret to the campaign’s success?
Consistent in-store execution that helped increase the impact of Chomp’s in-store brand presence.
The Work
First, RMS developed a schedule to ensure frequent and consistent service.
What this looked like: A 30-minute service window, completed once or twice weekly (frequency varied by store sales volume)
Then, during each service window, RMS’ highly trained reps:
- Executed POG maintenance and zoning,
- Stocked to ensure product alignment with the planogram,
- Flexed as needed to account for out-of-stocks while never sacrificing brand appeal.
Finally, real-time reporting on inventory gaps made sure that Chomps was able to proactively manage replenishment and maintain on-shelf availability, while RMS’ boots-on-the-ground executed in a timely manner.
The Results
A successful merchandising partnership launched Chomps to secure all top-five ranking SKUs in the snack category by sales volume during the campaign period.
Below: one example of before and after RMS’ in-store merchandising service.
The highlights:
- Stocked over 184,000 units in the eight weeks, averaging 23,000 units weekly
- Serviced more than 1,800 store locations each week
- Achieved an average compliance rate of 96% over the eight-week campaign
- Consistently exceeded in-store execution benchmarks for Chomps
- And in their own words:
“Working with RMS has been a game-changer for Chomps, especially as we’ve grown rapidly at Target. Their team goes above and beyond by building strong relationships with Target store members. They’ve supported our fast-turning grocery items and the Target stores we partner with by keeping the in-line and out-of-aisle display shelves in peak condition.”
– Cyrus Rahbar, Sr National Account Manager
As always, the RMS team is deeply grateful for Chomps’ trust in us. There’s a reason we prioritize relationships as integral to our way of doing business – results follow relationships.
The results both teams were able to achieve are a direct result of the experts at Chomps and the deep experience of the RMS team coming together in a true partnership.
Interested in increasing your
in-store sales?
If you’d like to see results like this, book a free consultation with an RMS Merchandising Specialist to walk through your custom merchandising partnership.
Results start here. Book your consult today.
