Merchandising Services

Since 1985, Retail Merchandising Services, Inc. (RMS) has provided in-store visual merchandising and display solutions and has become a national leader in the merchandising services industry by delivering exceptional value to our clients.

Mission & Vision

To provide fast, effective, & efficient solutions to its clients through superior execution of visual merchandising and display services.

Core Values

  • Offer superior in-store execution on every service
  • Operate with the utmost integrity
  • Treat employees, vendors, and guests with complete respect and dignity


Retail Merchandising Services is a family-owned, family-run and privately held company, where employees and customers alike are treated like family.

Customers We Serve

Our business is focused on serving three major customer segments:

  • Big Box Retailers – Retail Merchandising Services, Inc. has completed projects in every department in big box retailers – and routinely performs visual merchandising and display services in all areas of Softlines and Hardlines including Accessories (sunglasses, etc.), Electronics, Health and Beauty, and Apparel.

  • Vendors that sell their products to big box retailers – Our extensive client list includes a vast array of national and international manufacturers.

  • Manufacturer's Rep Firms and Sales Agencies – We frequently work with sales organizations that sell manufacturers' products to big box retailers.


Our executive team has over 85 years of retail executive employment experience, including many years in a Store Team Lead (Store Manager), Executive Team Lead (Assistant Store Manager) and Target HQ capacity.

Our home office staff and field personnel are merchandising experts, many with considerable merchandising and retail employment experience.

  • Our Project Managers have more than 9 years of experience in positions such as Executive Team Lead (in Hardlines, Softlines, Reverse Logistics, and Guest Experience), Inventory Management (SWAT) and Business Analyst.
  • One of our recruiters worked in retail stores for 11 years.
  • Our home office staff (combined) has worked 16 years in the field in a merchandising rep capacity for Retail Merchandising Services.

Leadership Team:

Phil Lamers - President

Mr. Lamers joined Retail Merchandising Services as President and CFO (Chief Financial Officer) in 2000. Mr. Lamers has extensive employment experience in the service industries. Mr. Lamers came to Retail Merchandising Services from Interactive Retirement Systems, where he was a partner and had primary responsibilities for administration, governmental compliance, and plan design for 6 years. Prior to that, he worked for Wausau Insurance Companies for 12 years where he managed the Pension Administration Department. He has a Bachelor of Science degree in Finance, a minor in economics, and a Masters Degree in Business Administration from the University of Wisconsin – Oshkosh.
Kati Piorkowski - Chief Operating Officer

Ms. Piorkowski joined Retail Merchandising Services in 1998 and currently holds the office of Chief Operating Officer. She brings 18+ years of Target Corporation knowledge and experience to our team. During her tenure at Target, she held leadership roles as a Store Team Leader (Store Manager) of multiple stores, was honored to be a District Trainer, a member of the District Shortage Committee, mentored numerous executives, and received an award for her store having the largest sales increase (over last year’s sales) in her region. Ms. Piorkowski has a B.A. degree in Business Administration with a minor in Human Resources from the University of Missouri – St. Louis and is a graduate of the Minnesota Executive Program from the Carlson School of Business.
Tom Nordling - Director of Operations
Mr. Nordling joined Retail Merchandising Services as Director of Operations in November 2014. He brings 9+ years of Target Corporation leadership experience. Throughout Mr. Nordling’s career, he has held various leadership roles including opening Target’s first offshore markets in Alaska and Hawaii as the Executive Team Leader of Logistics. In addition, he was a Store Team Leader in the Pacific Northwest and Minnesota. Mr. Nordling’s areas of expertise include operations and supply chain management, strategy, and leadership. Mr. Nordling has a B.S.B. from the University of Minnesota’s Carlson School of Management.
Karen Johnson - National Field Manager
Ms. Johnson joined Retail Merchandising Services as National Field Manager in October 2000. She has over 18 years of retail experience including 7 years in leadership roles at Target Corporation. While at Target as a Store Team Leader (Store Manager) Ms. Johnson was also a member of the Leadership Development Team, was recognized as a Field Trainer and served on district Risk, Safety and Store Assessment Teams. At Retail Merchandising Services, she has responsibility for a national network of 35 District Coordinators. She ensures our field rep training program is up to date with Target’s policies and procedures. Ms. Johnson frequently tours Target Stores throughout the United States, works with our reps and Target store teams to ensure we are providing optimum service results. She frequently researches and resolves store specific product issues using the RF unit and Target’s S&I system. Ms. Johnson has a B.A. from Southern IL University, Carbondale, IL.
Michele Reusse - Director of Human Resources
Ms. Reusse joined Retail Merchandising Services in February of 2010. As the Human Resources Director, Ms. Reusse provides direction and leadership for all HR programs, including staffing for field and home office positions, performance management, training, compensation, benefits and safety. Ms. Reusse came to Retail Merchandising Services with more than 10 years of Human Resources and management experience, a Bachelors degree in Human Resources Management, a Masters degree in Organizational Management and is certified as a Professional in Human Resources (PHR).

Quick Facts:

  • 1416 merchandising reps in 49 states
  • RMS services stores weekly in the U.S.
  • Home office located in Maple Grove, MN
  • Two time recipient of Target's Vendor of the Year award
  • Routinely achieve 99% execution rate on every service